I am starting to regret signing up for that Borders Rewards card years ago.
It was spring break 2006, I was in Chicago, getting ready to see Wicked with my aunt and cousin. We were browsing Borders before the show, because we had a few hours to kill. I decided to purchase a copy of The Da Vinci Code, because I knew the movie was coming out soon and I wanted to re-read the book before seeing the movie. It just so happened that at that particular Borders, they were holding a special discount for anyone who worked in the education field-- this also included people who were studying to be teachers. If you fit this criteria, you got a special discount-- plus a Border's Rewards card for an even bigger discount. At the time, I was still a middle childhood education major. Therefore, I jumped at the opportunity, honestly just looking to save a few bucks (hey, I was a college sophomore living in a crappy dorm room with a diet that primarily consisted of Ramen noodles and Easy Mac-- I was in no position to turn down a discount!).
I didn't think much about the card. I rarely (if ever) shop at Borders-- I'm more of a Barnes and Noble kind of gal. Hell, I actually lost the card less than a month later. That's how little I honestly cared. The card was free, and I got the discount I was really after. I didn't need anything else.
However, since then... Borders has been all over me.
I am not exaggerating when I saw that they constantly fill my Inbox with their emails about "special discounts." Even when I "spam" the emails, more of them seem to pop up. It has been happen periodically since 2006: I will have a period of time in which I will get nothing from them. Then, for a while, the emails will just starting pouring in. It's especially worse around the holiday season... which unfortunately is the time of the year now.
And I thought that the 20-some emails I get per day from MoveOn.org were annoying!
Yeah, I know. It's a petty thing to get so annoyed about. But really... I said I'd sign up for the rewards card. I didn't say "Oh, please... by all means fill my email Inbox with unnecessary junk email whenever you darn well please!"
Ugh. Stupid internet.
















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